Increasing numbers of Brits are searching for information on ski resorts online, figures from Experian Hitwise have revealed.
The online competitive intelligence service revealed an 18.5 percent year-on-year increase in the number of people in the UK visiting skiing and snowboarding websites, a trend it believes has been caused by the recent snowy weather.
Experian Hitwise research director Robin Goad said the cold spell has served to remind people about "the pleasures of winter sports".
"While most of the people planning a skiing or snowboarding holiday are considering the more traditional resorts in the Alps or North America, some are looking closer to home," he explained.
"UK internet searches for Scottish ski resorts have increased faster than any other so far this year, and searches for Glenshee have already quadrupled thanks to the recent weather."
The French Alpine resort of Morzine was revealed as the most searched-for overseas ski destination, while the Scottish destinations of Cairngorm and Nevis Range also received a large number of internet searches.
According to the Ski Club of Great Britain, French resorts are doing especially well this winter, a trend that is backed up by figures from cheap flights carrier easyJet.