Europeans who have booked flights to London have found the British capital to be a value-for-money destination.
This is according to Visit London director of business tourism Tracy Halliwell, who said that business travellers in Europe are continuing to book flights despite the economic downturn.
"The Europeans are travelling and they are finding London a value for money destination suddenly, which it has not been in the past," she commented.
Ms Halliwell added that there was a general consensus among business tourists that it is not necessary to travel to "lavish locations" outside of the UK, with many tending "to pick London instead".
Recent figures from Business Events & Partnership revealed that business travel is worth £22 billion thanks to its impact on the wider economy.
This is because of associated visitor expenditure on travel, entertainment and shopping.
Recent research from Barclaycard revealed that three-quarters (75 percent) of business passengers are planning to travel either more or the same amount this year compared to 2008.