Brits embarking on city breaks in Turin can "live like an Italian" during their stay in the Piedmont city.
This is according to the Italian Tourist Board (ITB), which said that cheap flights to Turin offer access to stunning neo-classic and baroque architecture, royal palaces and traditional cafes.
Stefania Gatta, the ITB’s press and communications officer, also said the city is a paradise for those with a sweet tooth as Turin is Italy’s chocolate capital and recommended that tourists behave like the locals during their visit.
"Order and drink your coffee or cappuccino like Italians do: standing at the bar counter – sitting down will treble the cost," she explained.
"Have an aperitif before dinner and maybe you will not need to eat a full dinner afterwards: Turin, Milan and all northern cities are best for this ritual."
Meanwhile, Italian city breaks could become more popular this year after Florence, Venice, Siena and Rome were named in TripAdvisor’s 2010 Travellers’ Choice Destination Awards.