More holidaymakers have been encouraged to book indirect flights abroad because of price incentives.
This is according to the International Air Transport Association (IATA), which said that this is the case despite holidaymakers having the option of flying directly to their destination.
"Leisure travellers or those with less hectic schedules may be more price sensitive and would respond to price incentives to take indirect routes," said an IATA spokesman.
"That, for example, is one of the biggest marketing strategies for places like Dubai."
The spokesman went on to say that it is normal for leisure passengers booking flights to Australia from a secondary UK city to have to travel via a European or British hub, although others connect to an onward flight from an airport in the Middle East.
IATA announced last month that demand for international flights had fallen by 1.1 percent in August compared to the same month last year.
Separate data from aviation data business OAG revealed that the growth of cheap flights carriers is continuing in the Middle East and Latin America.