Nearly half of British holidaymakers forget about recycling as soon as they embark on their break in the sun.
This is according to new research from ABTA, The Travel Association and the Travel Foundation, which also revealed that one in five tourists don’t pay any attention to the environment once their holiday begins.
Despite this, almost 90 percent of people say they regularly recycle paper, bottles and cans while they are at home.
Nikki White, ABTA’s head of destinations and sustainability, said it is "easy" to continue reducing carbon footprints overseas, despite the large number of people who don’t make the effort.
"Nearly 40 million of us travelled abroad on holiday last year, and when we are in our holiday destination there are also some very simple things every one of us can do to protect scarce water supplies, reduce the amount of plastic waste that goes into landfill and support local people who depend on tourism to make a living," she explained.
ABTA recently called on the government to consider all areas of the travel industry in any future compensation packages paid out as a result of disruption caused by volcanic ash.