Travellers booking cheap flights to Kuala Lumpur can experience "Asia in a nutshell" on their arrival, STA Travel has said.
According to the travel company, the Malaysian capital is the world’s best value destination, with a pint of a beer, a meal in a restaurant, a night in a hostel and a sight-seeing tour costing little more than £13.
This is more than £5 cheaper than the next cheapest destination, Vietnamese capital Hanoi, with the above amounting to £18.29.
Abdul Rauf Abu Hassan, Tourism Malaysia’s UK and Ireland director, said that Kuala Lumpur offers "a diverse heritage and unique culture" in addition to excellent value for money.
"The city is Asia in a nutshell, with Malay, Chinese, Indian and indigenous influences," he explained.
"The result is an exciting melting pot of numerous religions and varied cuisines, with a flourishing arts scene."
STA Travel’s research also named Seoul, Mexico City and Beijing as among the world’s cheapest destinations, while the best value European city was revealed to be Istanbul.