More Brits appear to be booking flights to Korea after new figures showed a five to eight percent increase in the number of people travelling to the far eastern destination.
According to the Korean Tourism Organisation (KTO), 80,000 more Brits are forecast to visit Korea this year, with the figure having risen year-on-year for the past eight years.
KTO marketing manager Michael Michael said that Korea was proving an attractive travel destination because of its temples and palaces.
"There is some fantastic mountain scenery on the outskirts of Seoul," he added.
"There is great shopping, nightlife and food and it is very safe."
Figures from the KTO show that Korea attracted 694 million international tourists in 2003, with that figure expected to rise to one billion by 2010 and 1.5 billion by 2020.
According to the Korea Herald, Korea’s Tourism Ministry is aiming to attract ten million overseas visitors in 2009 – something that is expected to generate one trillion won (£502 million) for the country’s economy.