More people are using the internet to research cheap flights to their holiday destination, new research has revealed.
Almost half (44 percent) of respondents to a Holiday Extras survey said that they regularly use cost-saving websites to try and secure a good deal on part of their holiday.
Nearly one-third (32 percent) admitted they were tempted by special offers, while 37 percent of women compared to 27 percent of men said they "loved" to hunt out discounts.
It was also revealed that 16 percent of respondents would research the best prices for elements of their holiday despite not "actively seeking out" bargains.
Commenting on the findings, Holiday Extras managing editor Mike Whiting said: "Over the past few years, price comparison websites and money-saving articles have changed the way we shop."
Despite increasing numbers of people looking for value-for-money deals, eight percent of those surveyed said they "buy what they want, when they want, regardless of cost".
A separate Holidayextras.com poll recently revealed that over half of Brits would book a round-the-world trip if they were as wealthy as the Queen.