Virtual tour operating represents the next big thing in travel booking, making the prospect of hoteliers offering flights a very real one, according to travel experts. According to Travel Mole, On Holiday Group chief executive Steve Endacott offered visitors to London’s recent Travel Technology Show an insight into what he claimed was a highly likely trend.
Mr Endacott was reported as saying: "Hotels are set to go into dynamic packaging. If they sell accommodation then why not flights? We are going to see more asset holders coming into this arena. If 20 million people are still buying package holidays from the big operators, they must be doing something right and there must still be a market there for the seven or 14-night holiday."
He added that a trend of increasingly integrated travel packaging was already taking hold, allowing low-cost airlines to sell high levels of ancillary product through various travel channels – making further consolidation of bed banks, flights and all else much more likely.
The On Holiday Group is a travel agent principally offering flight and hotel booking combinations.