UK-based holidaymakers are turning away from action-orientated getaways in favour of breaks that offer peace and quite, it has been claimed.
According to American Express Travellers Cheques (AMTC), relaxation is the main purpose of holidays for two-thirds of travellers.
In fact, research by the company revealed that the demand for tranquillity is having a noticeable impact on where consumers book their flights to, with 64 percent looking for beautiful beaches and 35 percent for remote island getaways.
A further 33 percent said that their idea of the perfect getaway consisted of being away from the main bustling tourist hotspots.
Commenting on the results of the survey, AMTC director Matthew Lane said: "The idea of a paradise can mean different things to different people."
Meanwhile, travellers have been urged to take out holiday insurance even if they are planning for nothing more than a relaxing break close to home.
Essential Travel warned this week that four in five so-called ‘staycationers’ are not protecting themselves while enjoying a domestic break in the UK.