More people could be booking flights abroad this summer after a new survey revealed the public’s dissatisfaction with the UK’s beaches.
Findings from the Corona Save the Beach initiative revealed that nearly half (46.6 percent) of people were put off visiting a beach in the UK because they feared it would be too dirty.
It was also discovered that two-thirds of people (66 percent) said they chose to book flights abroad for their holiday because of the poor state of UK beaches.
A further 74 percent complained that Britain’s beaches were "dirty or rubbish-ridden", while 88 percent wanted to see the government doing more to clean them up.
Corona Save the Beach spokesperson Alexandra Cousteau said that human indifference "is the greatest threat to our coastline".
"Every one of us has the chance to make a change which is beneficial to our beaches," she commented.
The Marine Conservation Society recently announced a 16.5 percent drop in the number of beaches in the UK recommended for excellent water quality.