Families travelling on cheap flights to Turkey and Cyprus for their summer holiday will enjoy a less expensive break than if they had chosen to holiday domestically.
This is according to research from Tesco Travel Money, which suggested that those looking for an inexpensive holiday in the sun should look further afield than Britain.
While Italy and Iceland were named as the priciest countries, destinations in eastern Europe were shown to represent the best value for money.
John Howells, head of travel money at Tesco Bank, said that the average cost of a break this year – £2,076 – is two percent more expensive than last year.
"Holiday costs have clearly been impacted by the euro exchange rate and rising costs in the recession, therefore families wanting a holiday on a shoestring really need to do their research to make their money go further," he commented.
A separate poll conducted by Advantage Travel earlier this month revealed that 60 percent of children say that going on holiday is top of their wish lists this summer.