More people are expected to book their flights using the internet this year as the online travel market continues to grow.
This is according to new research by PhoCusWright, which has predicted that online travel bookings will increase by three per cent in 2009, despite the difficulties surrounding the economy.
Almost half of Britain’s travel market is now booked online, with leisure and business travel internet bookings totalling 45 per cent of the market so far this year.
Research director at PhoCusWright Carroll Rheem said "significant changes" in travel patterns have been caused by currency devaluation as well as the recession.
"For example, the blow to domestic travel has been relatively soft while the fall-off in UK visitors to the Mediterranean has been significant," she explained.
"Online channels also benefit from these trends as consumers turn to the internet to help them discover and sift through the many attractive holiday options in the marketplace."
A separate PhoCusWright survey recently revealed that corporate travel is expected to decline this year because of the recession.