The number of people choosing to book flights online continues to outpace the growth of traditional methods, new findings have revealed.
Figures from travel industry research authority Phocuswright have revealed that the growth is likely to continue until 2010, despite the effects of the global recession.
Commenting on the findings, an article on TravelMole.com said: "The company’s latest Online Travel Overview says online leisure and unmanaged business travel will grow by nine percent in 2008 compared to 2007, reaching $100 billion, more than a third of the travel market."
The findings also revealed that growth has continued to slow – slipping to single figures for the first time since 1998, the year Phocuswright started recording online travel sales.
Phocuswright’s results suggested that cheap flights carriers would benefit as more people turned to the internet in search of a bargain.
Online flight sales could be overtaken by mobile phone bookings in the future, although mobile travel expert Gerry Samuels recently said that customer service levels would have to improve before people started using their mobiles to book their holiday.