More overseas holidaymakers booked flights to the UK in 2009, while further tourism growth is anticipated over the course of this year.
That is according to national tourism agency VisitBritain, which recorded a three percent year-on-year rise in the number of inbound tourists during 2009, a figure made all the more impressive by the fact the year was blighted by recession.
Britain received further good news after it was revealed that 15 percent fewer made holidays abroad, which is likely to have boosted the UK’s domestic flights market.
VisitBritain director of strategy and communications Patricia Yates said there are "definitely glimmers of encouragement" for further growth, partly because increasing numbers of tourists from the US are travelling on flights to Britain.
"Looking forward to 2010 we are predicting a relatively small growth in numbers of inbound tourists of one percent but value increasing by four percent as the pound remains relatively weak," she commented.
In September, VisitBritain chairman Christopher Rodrigues highlighted the importance of the UK tourism industry to the country’s economic recovery.