Long-haul flights are now on "everybody’s wish list", according to the Association of Independent Tour Operators (AITO).
According to Ken Kenward, AITO’s executive director, booking long-haul flights is no longer considered a luxury by a growing number of travellers.
"Long haul holidays have always been popular," he said.
"A long haul holiday is on everybody’s wish list and holidays now are more of a necessity than a luxury."
Mr Kenward added that people book long-haul flights for a number of reasons – be it to go on a gap year, find work abroad or to enrol at a foreign university.
The Post Office Holiday Costs Barometer revealed last month that Thailand was the cheapest long-haul destination for UK travellers.
The far-east country was 41 percent cheaper than Spain, the cheapest country in the eurozone.
South Africa was one place behind Thailand in terms of value-for-money, while Kenya came fourth as it seeks to increase its share of the African tourism market.