Glasgow Airport is following up its £31 million makeover by launching an advertising campaign which aims to encourage English holidaymakers to fly from the Scottish hub.
Families from Carlisle are being targeted in particular, with Amanda McMillan, managing director of Glasgow Airport, noting that flying from north of the border makes financial sense.
"Typically, a family of four could save hundreds of pounds on their summer holiday if they fly from Glasgow Airport during August or September," commented Ms McMillan.
"With around 90 destinations worldwide available from Glasgow, canny Cumbrians will be surprised how far their budget takes them from Glasgow this summer."
The switch to Glasgow makes even more sense when location is taken into account – the Scottish airport lies 105 miles from Carlisle, while Manchester is 120 miles away.
Earlier this year, Glasgow Airport attempted to prompt Scots to book their family holidays early through its Time to Fly campaign.