News Flight search tool ranks leg room alongside prices

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Flight search tool ranks leg room alongside prices

The new service would make other travel search engines question whether their product is consumer-friendly enough.

A new travel flight aggregator is being launched this week – and could revolutionise flight search by integrating ‘customer-oriented’ information alongside schedules and prices at booking stage.

InsideTrip.com is launching in beta version this week and promises to rank flights on a full range of passenger satisfaction criteria, including leg room, on-time performance record and lost luggage track record.

The Seattle-based firm also promises users an even more customer-driven service by allowing the searches to be customised according to what people consider important, giving the option of eliminating some of the 12 new areas.

Offering on-time rankings based on the past 62 days and other detailed information, InsideTrip.com’s chief executive, David Pelter, claimed that his site would plug a gap in currently ‘one-dimensional’ flight search distribution tools. He said: "There is a lot of really great information that isn’t brought into the booking process."

The Los Angeles Times claimed that the new service would make other travel search engines question whether their product is consumer-friendly enough, predicting a successful debut for the site but envisaging slow search and a potential overload of information while it remains in beta form.

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