Flight passengers may benefit from the credit crunch as airlines sell more tickets at cheaper prices, according to a leading business expert.
Speaking to TravelMole.com, Simon Thorp, business development director at independent media agency MNC, commented on the recent Association of British Travel Agents (Abta) convention in Gran Canaria, which explored how the travel industry can survive the economic downturn.
Devising a new strategy to get more people flying, Mr Thorp told the website: "What if it were possible for existing marketing budgets to go further in creating more brand exposure, sales enquiries, conversions and in turn a competitive edge?"
Mr Thorp added that many airlines are fulfilling the role of ‘challenger brands’, having the vision and determination to become the next market leaders.
The results of a recent poll by Monarch Airlines suggested that the majority of the British public are still planning to take flights despite the effects of the global credit crunch.
The findings revealed that over a third (36 per cent) of respondents said that the economic downturn was having no effect on their flying habits.