News Expedia ‘bringing in dynamic packaging tool’

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Expedia ‘bringing in dynamic packaging tool’

Expedia is to partner with Traveltainment in order to offer its customers comparison tools for traditional package holidays.

Leading online travel agent (OTA) Expedia is to partner with Traveltainment, a subsidiary of Amadeus GDS, in order to offer its customers comparison tools for traditional package holidays and further travel components, according to Travolution.co.uk.

Dynamic packaging technology will reportedly be provided to Expedia by Traveltainment and its advanced Datamix system, which promises a blended set of results of package holidays and holiday components, widening the bookings options for customers of the OTA.

Due to be employed by March this year, the implementation of Datamix would mark a significant turning point for Expedia, who up until now is thought to have been using its own internal technology for dynamic packaging.

According to Travolution, Expedia refused to comment on the partnership, but Colin McKee, UK sales director of the Traveltainment, reportedly claimed that the OTA would benefit from implementing the technology, as more holiday content would be provided for its customers.

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