British holidaymakers booking flights abroad have become more likely to consider the exchange rate before choosing their destination.
This is according to Rishi Patel, head of FX trading at FairFX.com, who said that it was "quite a big jump" for passengers booking flights to the US in particular, with the days of the pound being worth two dollars having gone back to just 1.65 dollars.
Recently, the pound was worth as little as 1.35 dollars.
"It is something that is definitely going to become a key factor in holidays and another consideration," he said.
Mr Patel added that the pound had risen eight percent against the Turkish lira since the start of 2008, while it was down 14 percent against the euro.
This, he explained, is one of the reasons why Turkey has become such an attractive destination.
Recent figures from M&S Money revealed that the Turkish lira is the third most popular currency behind the euro and US dollar.
Elsewhere, sales of the Egyptian pound increased by 20 per cent in the second quarter of this year compared to the same period in 2008.