Cheap flights to Bulgaria offer Brits the chance to take advantage of "excellent deals" at the country’s ski resorts.
This is according to Teletext Holidays travel expert Anthony Chenery, who explained that a number of operators are slashing prices in a bid to encourage interest in the south-eastern European country.
"Europe is offering some excellent deals at the moment. There are some resorts which, if you are really looking for cheaper package ski deals, you should look at – places like Bulgaria," he commented.
Mr Chenery went on to say that, alongside Andorra in the Pyrenees, Bulgaria has some of the least expensive ski resorts on the continent, with many ideal for beginners.
He also said that skiers waiting to book flights to France and Austria should be "prepared to go last minute" because of the discounts on offer.
Teletext Holidays recently launched its ski price index, which is designed to help people manage their winter holiday budgets.
Updated on a weekly basis, the index tracks both the cost of holidays and the price of ski equipment.