Increasing numbers of Brits could be encouraged to book cheap flights to eurozone countries if the pound continues to improve.
This is according to thetravelmagazine.net, which said that UK holidaymakers are traditionally intrepid travellers and do not get put off by unforeseen events.
Sharon Livingston, the website’s editor, said that long-term air travel from Britain won’t be affected by the recent adverse conditions emanating from the cloud of Icelandic volcanic ash.
"If the pound continues to improve – although slowly – this will inspire more travel into the eurozone," she suggested.
"Some destinations like Turkey, Egypt and Spain were always considered to be value for money, which is these days a very important factor in deciding which holiday to take."
According to Clydesdale and Yorkshire Banks’ Recession Spending Impact report, many Brits are ditching life’s little luxuries in order to ensure that they can travel on holiday this year.
The study revealed that Brits are now spending £905 on family holidays each year, an increase from the £872 recorded in the middle of the recession.