News Emirates ups stakes in luxury travel

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Emirates ups stakes in luxury travel

Dubai-based carrier has harnessed a trend in luxury air travel, introducing a new ticket category for top-end passengers.

Dubai-based carrier Emirates has harnessed a trend in luxury air travel, introducing a new ticket category for top-end passengers.

The middle-eastern airline will now use booking class ‘P’ as one of its designators on reservations systems and global distribution systems (GDS), allowing people to book flights in First Class with Private Suites.

Topping its existing luxury service, the F booking, the new designator will allow travellers the extra premium category from March 30th, on 19 Emirates aircraft that have private suites installed.

Business class travel has recently boomed, with several all-business class services now running between major financial centres—but the additional luxury of first class services has been scaled back by some airlines.

The New York Times claimed that airlines were going in two directions, either expanding their business class amenities at the expense of first class, or introducing new levels of luxury that go beyond traditional first class.

Citing Emirates as one of the leaders in luxury air travel, Singapore Airlines was singled out as the first to offer a super-first-class seating service, complete with private suites. *[GDS]: Global Distribution System

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