Budget airline easyJet has been named the top website for online flight bookings by a new consumer survey.
Pooling responses from purchasers of travel products over the past 18 months, the holiday magazine from independent consumer advisory group Which? found that one in five respondents (21 per cent) put easyJet top of their booking experiences.
Usability consultancy Webcredible recently offered a different view, measuring the sites of web-based travel firms and airline carriers themselves against ease of usage and price transparency criteria – and putting Opodo ahead of not only rival Online Travel Agents but also all airline booking sites.
British Airways posted the highest usability ratings of any airline on the Webcredible survey and also performed well in the Which? report, coming a close second to easyJet with 18 per cent of responses.
Lorna Cowan, editor, Which? Holiday, said: "With 80 per cent of our members using the internet to book or research their holiday, it’s really important that businesses in the travel industry listen to what people want and get their websites right.
While value for money is clearly important, ease of use is even more important to people. A website that is easy to use and quick to use could well turn a browser into a buyer."
Looking to compete with the web’s top airline booking websites, American carrier Northwest has revamped its site, integrating an extensive list of global lodging, rental car, trip amenity and activity options that are intended to benefit customers making flight bookings.