More people have booked domestic flights within Britain this year despite increasingly cheaper foreign holiday deals.
This is according to a recent poll by Essential Travel, which revealed that 70 percent of UK holidaymakers were planning on travelling to a domestic location this year.
It also suggested that this trend could continue, with 68 percent of respondents saying they were likely to opt for a ‘staycation’ in the future.
Essential Travel director Simon Purnell said that the results prove that domestic holidays are still "a popular option".
"It’s great to see the UK is still a desirable destination for British holidaymakers," he commented.
"We have some great attractions right here on our doorstep and if we’re lucky enough to get some sunshine – all the better."
The weather appears to be a deciding factor in many people’s holiday choices, with 32 percent saying they would be put off holidaying in Britain in future if its rains.
Foreign exchange company HiFX recently said that the weak pound would not put people off booking flights abroad.