Holidaymakers looking to arrange cheap flights want to ease their conscience about the types of destination they choose.
This is according to ABTA – The Travel Association, which said that operators subsequently need to present their policies more clearly.
ABTA spokesperson Sean Tipton said that travel companies need to outline their corporate social responsibility (CSR) to consumers both within their own business and their supply chain.
"Travel businesses have a great opportunity in making it clear where they stand with regards to their CSR policy. Consumers are aware of the impacts all types of consumerism has on the planet. The travel industry is probably one of the most obvious," he commented.
Mr Tipton went on to say that efforts travel companies make will "pay off" as increasing numbers of consumers are listening to their conscience when booking a holiday.
According to the Pacific Air Travel Association, social and environmental responsibility is becoming an increasingly important factor in travellers’ decision making.