A new tool has been launched offering travel agents and corporations the means of providing comparative carbon emissions data for air travel itineraries.
The Travelport Carbon Tracker programme uses a graphic interface to display up-to-date operational data and sophisticated emissions analysis for a proposed journey, processing the emissions per mile, number of air miles and other variables for airlines operating a specific route in order to yield comprehensive comparative carbon impact ratings.
Its CO2 analysis tools are also extended to rail and car travel, providing users with comparative itinerary options based on "unbiased carbon emission measurements" and allowing air travellers to weigh up the carbon impact of their flights and move toward the most environmentally-friendly options.
Jeff Clarke, chief executive of Travelport, said: "At the core of all ‘carbon mindful’ initiatives is the measurement of carbon emissions, yet carbon measurement itself is a relatively new and emerging science.
"Our aims in launching this tool are to give the industry access to the latest and most improved ways of measuring emissions for business intelligence; to encourage debate and collaboration in terms of emissions benchmarking; and to enable corporations to make informed decisions for sustainable travel as part of their overall travel policies."
The Travelport Carbon Tracker claims no links to specific "offsetting" programmes, instead offering measurements of carbon impact which companies or individual users can respond to as they wish.
While a new independent measurement tool will be welcomed by many in the industry, some airlines have taken a lead themselves on informing travellers of their environmental impact, including Flybe‘s introduction of ‘eco-labelling’ data for its flights.