Spanish budget airline Clickair has launched an online multi-reservation initiative in order to trump point-to-point booking systems and bring the full network of destinations it provides into new affordable combinations.
Passengers on the 62-strong Clickair destination list will now in one booking be able to combine flights within the network, generally transferring through one of Clickair’s bases at Barcelona, Seville, Valencia and Bilbao.
Another move aimed at granting greater passenger booking freedom is the airline’s recent introduction of Premium Plus seats, a booking option allowing the middle seat on the aircraft’s first few rows to be reserved for a €30 supplement (£24).
Alex Cruz, chief executive of Clickair, said: "The European airline market is fiercely competitive and it is our intention to keep one step ahead of other low cost carriers [LCCs]. We do this by being innovative and we are confident enough with our strong and consistent punctuality record to make this exciting new option available to our passengers. Clickair’s multi-reservation option stretches the traditional point-to-point model of LCCs to the max."
The group claimed that having carried 4.6 million passengers in 2007 and ranking in as the most punctual operator at Spanish airports on international and domestic services, it is well placed to experiment with a new LCC model and new passenger benefits.