Brits should consider city breaks in Florence because the city offers an "exceptional and incomparable artistic heritage", the city’s tourist board has said.
It appears that more people are booking flights to the city to take advantage of its artistic and cultural offerings, with figures from STR Global revealing that hotel occupancy in Florence grew 20.9 percent during the first quarter of this year when compared with the same period in 2009.
Roberta Romoli, a Florence Tourist Board spokesperson, said the primary reason for people travelling to the city is its "outstanding artistic patrimony".
"In Florence city centre you’ll find a beautifully kept Renaissance city surrounded by modern suburb districts," she commented.
"Also, the historic centre of Florence, enclosed by a circle of avenues traced over the old medieval city walls, was inscribed in the World Heritage List in 1982."
STR Global also revealed that the double-digit growth in hotel occupancy recorded in Florence had also been reported in other parts of Italy.