Passengers travelling on flights to Morocco can experience "the most exotic experience for the shortest flight", Wanderlust magazine has said.
The travel magazine suggested that, after a flight of just three hours, holidaymakers can be "nose-deep in culture shock" and surrounded by bustling souks, Arabic architecture and muezzin-sounding mosques.
Sarah Baxter, Wanderlust’s deputy editor, said Morocco is particularly appealing as more Brits are becoming adventurous in their holiday choices, with many seeking "experiential travel rather than just beach flops".
"In terms of adventure, the country has excellent hiking, boasting the highest peaks in north Africa just outside buzzy Marrakesh," she explained.
"But there’s also excellent surfing on the Atlantic coast and world-class whitewater rafting, which you might not expect for a desert nation."
Ms Baxter went on to recommend the blue-washed town of Chefchaouen, which she said forms a "magical base" for many Morocco holidaymakers.
Findings from Gap Adventures published this week revealed a 200 percent increase in the number of bookings to Morocco and Egypt this year compared to 2009.