More Brits are booking flights to less well known European destinations this Valentine’s Day, the Association of British Travel Agents (Abta) has said.
According to Abta’s Casia Zajac, more couples are looking for value-for-money deals because of the falling value of the pound.
This is being combined with an increase in demand for European destinations that are "new and exciting".
"It’s not surprising that cities such as Budapest and Antwerp are proving popular as we keep a tighter grip on the purse strings," she said.
"They have intriguing histories and a frisson for the perfect romantic adventure."
Ms Zajac added that Brits were taking great care about the destinations they book flights to because it was the "one time when everything has to be right".
Abta recommends that travellers do plenty of research before booking their Valentine’s break as well as taking out appropriate travel insurance.
The travel association’s recent Holiday Value Report showed that 66 percent of Brits experienced a "huge emotional high" from their summer holiday.