The disruption caused by the recent cloud of volcanic ash could put off up to one in five Brits from flying.
This is according to new research from Mintel, with some 2.8 million people in the UK having already decided not to fly due to the disruption caused by the volcanic eruption in southern Iceland.
However, just three percent said that the impact of the volcanic ash cloud would deter them from travelling on services operated by cheap flights carriers.
Tom Rees, a senior travel analyst at Mintel, said that 2010 is looking like a far from ‘normal’ year for travel.
"The Eyjafjallajokull volcano has caused a lot of disruption and air strikes are also playing a part in denting consumer confidence," he explained.
"The full effect of the volcano – and the possibility that its sister Katla will also erupt – is extremely hard to predict, but these results highlight that domestic tourism is likely to benefit as a result."
It was recently announced by the Civil Aviation Authority that it had created a Time Limited Zone, which will allow aircraft to travel in areas of higher ash density than previously permitted.