Turkey’s appeal as a potential holiday destination has increased thanks to an improvement in the quality of accommodation available in the country, it has been claimed.
Nigel Harris, chief executive at Artemis Travel, believes Britons are looking for a combination of good accommodation, flexibility on cheap flights to Turkey and value for money when it comes to booking their summer vacation this year.
He suggests that Turkey scores favourably in all three categories, and where once its downfall would have been the standard of accommodation, there has been a "definite" improvement in this area.
"In the past, it was seen as a last minute choice, with poor quality accommodation," he commented.
"That has changed now and there is a definite move towards having very good accommodation out there; hotels and self catering [accommodation] have very good facilities."
Research conducted by M&S Money conforms with the view that more Brits are booking cheap flights to Turkey this year.
The financial services provider’s figures show sales of the Turkish lira have increased by 46 percent in the first quarter of 2009 compared with the equivalent period in 2008.