Passengers who regularly travel on particular airlines should be rewarded through loyalty schemes, British Airways (BA) has said.
Richard Tams, the airline’s head of UK and Ireland sales, said it was "very important" that, during the ongoing economic uncertainty, airlines were "maintaining the loyalty of individual travellers".
"We’ve done a lot with our loyalty scheme, the Executive Club, to make sure those of our loyal travellers who may not be able to travel with us as often as they have in the past, are still being rewarded when they do travel" he explained.
Mr Tams added that punctuality and innovation were also among BA’s priorities heading further into 2009.
Elsewhere, a recent Skyscanner poll revealed that passengers are not particularly concerned with loyalty schemes, with just three percent of respondents saying this was the most important factor when choosing which airline to fly with.
BA recently revealed a record May punctuality performance, with 87 percent of its flights departing on time.