Cape Town has been chosen by British Airways (BA) as its top destination for next year thanks to the city’s hosting of the 2010 World Cup.
Almost half a million supporters are booking flights to South Africa ahead of next summer’s tournament, with Cape Town already one of the country’s highlights thanks to its impressive beaches, mountains and vineyards.
Because it is home to Cape Town Stadium, BA says that the city will be a "popular base" for fans.
"Cape Town has always been a popular destination, we expect the World Cup to push it to the top of the long-haul league table as the best place to be in 2010," explained BA’s South Africa commercial manger Sue Botes.
"We are already preparing for the event and have additional flights in place, as well as our local carrier Comair to connect fans to destinations around the republic."
Elsewhere, the airline predicts that Istanbul will be popular because of its status as the 2010 European Capital of Culture.
BA confirmed last month that it now offers more flights to the Caribbean from the UK than any other airline.