British Airways (BA) has announced that customers flying to the US next week using the visa waiver scheme must ensure they are familiar with new customs regulations.
The airline must comply with the terms of the Electronic System for Travel Authorisation (ESTA) from January 12th, a measure that was introduced by the US government that applies to travellers flying into the country under the visa waiver initiative.
Commenting on the ESTA scheme, Jim Forster, BA’s government and industry affairs manager, said that the airline would be "working hard" to advise its visa waiver customers, particularly as the US represented the airline’s largest overseas market.
"We will be sending reminder messages to customers who have given us their email details to invite them to apply for ESTA," he said.
BA has advised its customers to apply for an ESTA "well in advance" of their scheduled departure date. The scheme is designed to allow the Department of Homeland Security to determine whether a passenger is eligible to travel to the US ahead of travel.
The airline recently announced that its flight from London Heathrow to Nice would be switched to T5.