Holidays are the last thing that UK consumers would give up, it has been claimed.
According to travel company TUI Travel, Britons’ desire to hop onto cheap flights for a standard annual holiday has not diminished in the face of the credit crunch.
Dermot Blastland, TUI managing director, explained: "Customers do not see their main annual holiday as a luxury but rather as a necessity.
"Neither First Choice or Thomson have seen any evidence of deteriorating customer sentiment in booking patterns or the average holiday duration booked; in fact, over half of our customers agree that even if they had to cut back on spending, their main holiday abroad would be the last thing they would give up."
Meanwhile, recent research by insurance company Towergate found that more consumers are considering taking flights to domestic seaside destinations.
Of the 2,000 that responded to the poll, 65 per cent claimed they will take a holiday within the UK over the next 12 months.