City breaks in Amsterdam are remaining popular for Brits thanks to the city’s welcoming nature and abundance of canals and museums.
This is according to Holland, the Netherlands Board of Tourism & Conventions, which stated that the Dutch capital’s relaxed atmosphere ensured it is a "magnet" for short breaks.
Sandra Ishmael, Holland’s head of press and PR, said that Amsterdam’s intriguing architecture also made it popular for city breakers from all corners of the globe.
"[Musts] during a city break include a visit to the Van Gogh Museum, a city tour by boat, a browse around the Jordaan district with boutiques and small restaurants [that are] regularly frequented by locals," she commented.
Ms Ishmael went on to recommend the traditional Waterplein Market and Cafe Winkel, which she believes serves the best apple pie in Amsterdam.
According to figures from Hotels.com, there has been a huge 95 percent increase in searches for Amsterdam hotels this month compared to June 2009.