News American Airlines targets Facebook’s frequent flyers

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American Airlines targets Facebook’s frequent flyers

American Airlines has become the first major airline to access the ripe viral marketing opportunities of social networks.

American Airlines has become the first major airline to access the ripe viral marketing opportunities of social networks, launching its own Facebook Application.

Named Travel Bag, the carrier’s unique application allows Facebook users to share travel experiences with their friends, opening up possibilities for the recommendation of flight routes, airports and much else.

Also linking back to the airline’s website where flight bookings can be made, American’s move looks to take advantage of Facebook’s popular third-party application development platform, allowing brands to embed their own features into the network and offer users new tools for interacting with others.

Derek DeCross, managing director of interactive marketing at American Airlines, said: "At American Airlines and AA.com, we know that one of the great pleasures of travel is being able to share your experiences and knowledge with others. With Facebook’s enormous popularity, it’s an ideal forum to reach out to our current and potential customers."

Travel Bag comes only weeks after the introduction of the ‘Jetsetter’ Facebook application launched by hotel specialist VibeAgent, allowing takers to solicit and receive specific travel advice from others while competing on air miles and travel experiences.

Networking travel extras are not solely confined to Facebook, with GDS specialist Sabre recently launching its Cubeless tool, providing a network for companies to deploy among their members and enable the sharing of travel information.

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