Leading Spanish tourism firm Orizonia Corporacion will be buying out the Amadeus stake and entering into joint ownership of Rumbo – and a new partnership – with telecommunications firm Telefonica.
Pending EU competition authority approval, the agreement will free up Amadeus to cement its links with Opodo, the OTA and flight bookings partner in which the GDS firm bought a majority stake in 2004.
Philippe Chereque, senior vice president of corporate strategy at Amadeus, said: "Rumbo has been extremely successful from the beginning, and is now one of the leading online travel agencies in Spain, Portugal and Latin America. But for some years now, Amadeus has been consolidating its online travel agency interests around Opodo, and, while we see a bright future for Rumbo, we consider that now is a good time to hand over the company to new owners so that they can grow it further."
Orizonia claimed that its acquisition with Rumbo offered it particular benefits in the new alliance it would facilitate with Telefonica, making the deal an important step in consolidating the group’s online division.