News Amadeus cements Middle Eastern promise

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Amadeus cements Middle Eastern promise

Global distribution system specialist Amadeus has recorded strong growth in the Middle East region.

Global distribution system (GDS) specialist Amadeus has recorded strong growth in the Middle East region, establishing itself as local market leader for travel and tourism distribution solutions.

Amadeus’ Middle East and African share of the market was said to have risen to 39.5 per cent over 2007, up from only 30 per cent in 2006 – and marking a reward for the focus the firm has placed on the region’s growing tourism industry.

The GDS firm provides e-ticketing for many airlines across the Middle East and north Africa – and boasts a strong partnership with United Arab Emirates flag carrier Etihad Airways.

The airline carried some 1.9 million passengers in the first half of 2007 – more than double the amount for 2006 – and expects further growth in 2008, allowing Amadeus-enabled GDS bookings to grow and cement their primacy in the region.

Sari Vahakoshi, Middle East & Africa director for markets at Amadeus, said: "In 2007, Amadeus had the most remarkable growth in the region due to our top technology, best-in-class service and long-term strategy to support the expanding needs of the travel and tourism industry in the region."

Rival GDS provider Sabre is, however, looking to challenge Amadeus’ primacy in the region and tap into the Middle East’s growing flight market.

The firm claimed that it would distinguish itself within the region’s travel software market by offering tailor-made training programmes in Saudi Arabia that would provide the industry’s first female training departments in the country.

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