Alaska Airlines is set to significantly expand its services, with a focus on popular west coast US destinations.
From April, the airline will introduce flights departing on the hour or half-hour for its routes between Seattle and some six Californian locations, making it a bigger player in the booming west coast flight market. The airline will now offer 15 daily roundtrips serving Seattle and Los Angeles on weekdays, while also upping its Seattle-Oakland round trips and adding flights to Orange County, San Diego, San Francisco and San Jose.
Brad Tilden, Alaska Airlines’ executive vice president of finance and planning said: "By focusing on the highest-demand California routes, we’re making flying between Seattle and California even more convenient – especially for business travellers."
Steve Jarvis, Alaska’s vice president of marketing, sales and customer experience, added: "With more frequent flights than any other carrier, memorable flight times, our award-winning Mileage Plan and a double-miles offer, flying Alaska between Seattle and California is a pretty sweet deal."
Meanwhile, Dallas-based Southwest Airlines has placed less of a premium on flight services in America’s most populous state, recently announcing plans to cut four daily round-trip flights between Sacramento International Airport and southern California destinations.