Cheap flights carrier Air Southwest has introduced a new flight from Plymouth to Guernsey.
The flight, which is likely to prove a hit among business and leisure passengers, offers all-inclusive one-way fares from £39.
Until now, people living in the south-west wishing to travel to the Channel Island have had to use ferry services.
"Our new cheap flights to Guernsey make it easy to visit this beautiful Channel Island and enjoy the wonderful hospitality and scenery," an Air Southwest statement said.
"If you are travelling on business our low fare flights to Guernsey make the journey quick and easy, allowing you to arrive fresh and ready for your meeting."
Guernsey could see an upturn of tourists this year as holidaymakers look to book flights closer to home because of the effects of the economic downturn.
The island has long been a popular tourist destination, offering a spectacular coastline, fine restaurants and traditional pubs.
Air Southwest recently launched an express check-in service for passengers flying from Newquay and Plymouth.