One and a half million Brits make their way to Benidorm every year, new research has shown.
The Spanish resort came top of a poll of British holidaygoers carried out by tour operator Thomson, reports the Mirror.
Benidorm already boasts a sizeable Irish and British expat community and its beaches make it a popular destination for families.
A spokesperson told the newspaper: "Benidorm is getting more and more popular with Brits every year."
Meanwhile, tourists also appear to have developed a penchant for other parts of Spain, according to recent research by Skyscanner.
Five Spanish holiday resorts, including Malaga, Alicante, Tenerife, Palma and Murcia, appear in its top ten most searched-for holiday destinations for 2009.
Further research by Thomson indicates that Brits have not been deterred from booking holidays in Europe during the economic downturn.
Thomson customer director Tim Williamson said: "Consumers should really be looking to book now while there’s still availability and a variety of attractive early booking offers."