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When Holidayautos launched in 1988 it became Europe’s first car hire broker, acting as the middle man between customers and car rental companies. It was also the first car hire firm geared specifically towards holidaymakers. Founder Clive Jacobs noticed that there was a clear gap in the market, with most car hire companies targeting business travellers, and decided to do something about that. Another first for Holidayautos, it was the first car rental company to offer a price guarantee, and like John Lewis pledged that its products are never knowingly undersold.
Over the years Holidayautos has taken home a range of awards celebrating the company’s innovation and commitment to customer service. Telly addicts might remember Holidayautos for a different reason. In July 2002, Holidayautos enjoyed a taste of fame when their head office was the subject of a BBC2 documentary, “The Secret Life of the Office.”
Over the years Holidayautos has built up a strong relationship with some of the top names in car hire, and count leading brands like Europcar, Hertz, and Avis among its partners. Through these relationships Holidayautos are able to offer exclusive deals on a massive fleet of vehicles in over 30 thousand global locations. They have a 24/7 call centre to offer assistance to clients whenever necessary, and don’t charge any credit card fees. They also offer free cancellation on their vehicles, making them a sensible choice if your holiday plans are likely to change.
In 2003 Holidayautos was bought over by Lastminute.com, an online travel agent which prides itself upon offering “five star experiences at three star prices.” Holidayautos continues to offer cheap car hire within the Lastminute.com stable, and maintains its reputation for great customer service and excellent prices.