More Brits are expected to book flights to India, South Africa and the far east following the launch of El Al's new route to Tel Aviv from London Luton.
The service, which began on Sunday May 3rd, will allow passengers to connect to onward flights to Bangkok, Mumbai, Hong Kong, Johannesburg and Beijing.
El Al reported that demand for flights to Israel's second city had been "very strong to date", with the airline operating the route six times a week.
Glyn Jones, London Luton's managing director, said the launch of flights to Israel is "very exciting" given the choice of onward connections.
"The flight timings are very convenient arriving in Tel Aviv early evening to connect with long haul services," he commented.
Mr Jones added that he was "delighted" that El Al's flight is "already proving so popular".
Having been launched in 1948, Israel's national carrier now flies to 48 destinations on four continents.
Its main base is at Ben Gurion International Airport, Israel's largest and busiest international airport.