Social media is now the most popular way for travellers to communicate with friends and family back home, while only 6% now send a postcard when they go on holiday, according to our latest survey.
Once the most popular form of communication whilst on foreign shores, the postcard has been replaced by social networks – more than two-thirds (61%) say they log on from the sun and almost a third (30%) use it as their primary means of telling those back home about their trip. With more than one billion* monthly active users, Facebook is now the most popular way to update those at home accounting for over a quarter (26%).
Whilst almost a quarter stay in touch by sending text messages, one in five admit to not making any effort to contact those at home, preferring to relax and unwind, taking a complete break from their everyday life.
Half of all holidaymakers admit to logging into their social networks at least every few days, while 4% check their news feeds at every couple of hours.
The survey of 1,200 travellers also revealed that travel agent brochures may also be a thing of the past, with 89% of travellers no longer using brochures for holiday inspiration. Instead, as with communication on holiday, when it comes to finding inspiration, travellers are turning to technology – 23% turn to travel company websites when deciding where to go on holiday and 22% to social media sites – both of which are higher than those getting personal recommendations direct from friends and family (15%)..
When we are on holiday how do we tell others about our trip?
24% text message
14% I wouldn’t contact anyone
(5% other, including Instagram and Pinterest)
61% log into social networks while on holiday:
23% every couple of days
17% on a day
11% once per week
6% twice a day
4% every couple of hours