More people will book flights to and from the UK because of the steep decline in the value of the pound, according to the Association of Independent Tour Operators (AITO).
Ian Bradley, public relations officer at AITO, said that the UK tourism industry would be one of the few sectors to benefit from the impending recession.
"The dollar has become a lot stronger compared to the pound, so the UK is looking a little more attractive now for Americans," he said.
"They've always been coming but the numbers fluctuated recently, it hasn't been great value for them."
Mr Bradley added that, with more airlines covering the UK, it was "certain" that more people would book flights to the country.
According to recent research from ebookers.com, over half of 1,003 people surveyed said that their annual holiday was either "important" or "absolutely necessary". Just 12 per cent said that it amounted to a "luxury".