The majority of Brits still plan to book flights for their annual summer holiday, according to new research from Thomson and First Choice.
Findings from the holiday firms showed that 88 percent of respondents said they would cut back on eating out and home improvements in order to be able to afford their traditional summer break.
A further 59 percent said that their main holiday would be "the last thing they would give up" if they were forced to cut back on spending.
Commenting on the findings, Tim Williamson, customer director at Thomson and First Choice, said that holidays meant more to people than simply getting away from the UK for two weeks.
"They're about spending time with our loved ones, taking time out to play with the kids, losing yourself in a good book, or just sitting back in the sun and recharging your batteries," he said.
The results are likely to be welcomed by flights operators, many of which have chosen to reduce the price of their tickets as people struggle with the effects of the economic downturn.
Thomsonfly announced in October that it would terminate operations from Coventry Airport this winter.